SEO is an integral part of any digital marketing strategy, as it fosters a relevant webpage or a website to be found easily whenever a user enters any search query or keyword related to a business niche, in order to find similar products or services.
In this digital age, you can make your business grow and stand out from the rest of the 250 million business websites on the internet just by implementing effective SEO strategy, which means optimizing your site to make it more search engine and user-friendly, and boost its ranking and visibility. Google takes several determining factors into consideration and based on those, it ranks sites. To help users find relevant and useful content, Google makes use of its unique algorithm procedures and direct users to those sites which provide valuable information based on the keywords or search term enter by the users in the Google search.
A well optimized website acquires higher ranking in the search engine results pages of Google and other popular search engines - Bing, Yahoo, etc. Based on search engine algorithms web pages and sites are ranked, which takes into consideration more than two hundred determining factors - secure & accessible website, mobile-friendliness, web page speed, domain age & authority, quality content, keywords, building & earning high-quality links, user experience,and many more.
Gaining ranking position in the Google SERP's simultaneously increases the exposure and visibility of a site. Users start visiting websites and access valuable information when Google makes a site more visible and helps it to appear in front of the users for a search term or key phrases relevant or similar to the products or services of a business
According to a study, organic search traffic accounted for near about 73% of total traffic to business websites. Hence, effective search engine optimization strategy facilitates a website to drive high quality organic traffic and eventually lead to conversions. Primarily, the focus is given on creating useful and interesting content by including popular long-tail keywords for the web pages which help search engine to identify and determine the business niche and effectively directs users to visit a particular site for similar search term or keywords.
The process of optimizing all the webpages of a website - ensuring keyword usage and density, site structure, site speed, layouts, easy navigation, fosters a site to offer good experience to its visitors and retain them for a longer period by keeping them engaged with valuable content that is focused around the keywords which they have entered in the Google search to retrieve information on similar products or services. The more quickly and easily Google serves answers for a search query to a user by pointing out a site, more the SEO score of a website increases besides positively impacting the user experience.
Unless and until, people become aware of your brand, it is not easy to drive customers and boost sales. SEO plays a big role in such cases to create brand awareness and helps you to reach out to your target audience easily. By optimizing web content in a proper way ensuring optimal inclusion of potential keywords which define your business niche and match with the search term that users enter when they are looking for products or services similar to your business. Appearing at the top of SERP's help users to access their required information by visiting your website and they become aware of the existence of your business.
The very next important benefit that SEO offers to a business website is to earn trust and credibility of both the web users and search engine. Experienced SEO professionals working at the top SEO agencies are aware of the fact that how important it is to build trust and gain authority. Therefore, they keep on exercising on-page and off-page SEO to help a site become more visible, build and earn quality links from reputed and high DA-PA websites across the internet. Once users start to get engaged by the informative content on your web, they build a trust in your content, and for seeking more insights on a particular subject or topic they keep visiting your site and stay on for a longer timespan.This is what makes your website more credible, trustworthy and authentic. As per the reports, more than 62% of web users visit websites to access information before buying products or availing desired services. This results in aiding the concern site to become more sought-after and accessible one, that users readily trust and also Google and other popular search engine identify and sense it's worth and credibility. Eventually the ranking improved to a higher degree.
The most interesting and appealing point of SEO strategy is that it helps a website to improve its performance on analysis that are based on key metrics which your business is concerned with - web traffic visitors, click-through rate (CTR), conversion rate, average-time on page, bounce-rate, traffic sources and many others that are directly linked to your business growth.
Search Engine Optimization is the most convenient and result-driven digital marketing strategy to help your website gain desired exposure and visibility, improve Google search rank, drive organic traffic, increase engagement, builds trust and visibility, drive conversions and increase returns on investments. Now, that you know the benefits that SEO offers to a website, you should start optimizing your site to escalate your business presence in the digital market and get ahead of your competitors by getting in touch with a notable SEO company like Wingtail Digital which has been been offering top-notch Search Engine Optimization services to its clients across India.
New to SEO? Well, after reading this post you might get a clear understanding. SEO is actually quite simpler than you think. SEO basically stands for Search Engine optimization, includes activities aiming to improve the search engine rankings of your website. Let's get more precise. I am sure most of you must have used Google at some point or another. Say you want to search for your favorite restaurant in your locality, surely when you hit enter Google displays millions of results. So do you scroll through all of them? No, right! We always end up hitting the top five or six results that displays on the page. Now the question arises who decides these rankings? Do all these posts keep shuffling regularly? Does anyone has to pay extra ton of dollars to get on top?
Relax! We'll answer all your questions one by one. First let's understand SEO in detail.
What is SEO?
Search Engine Optimisation or SEO is an activity which aims that a particular website can be found on search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites. It is the process of getting traffic from search results on search engines.
There are various major players in the market namely Google, Bing, Yahoo and so on, who displays all such content and local listings. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
How are SEO services conducted?
An SEO service provider utilizes the practice of search engine optimization to increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines. Generally, a business tries and hire a seo expert to improve its organic Google search result listings in order to create more lead generations for the business.
Why SEO is important for Business?
SEO's unfair characterization as a kind of alchemy over the past decade has caused many savvy business people to devalue its importance as part of a good, and even large businesses have somehow underestimated their business value and beliefs. More importantly, the people coming to your site are almost all qualified leads - they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. SEO helps a business in generating leads, makes a brand more credible in long term aspect.
So in short no SEO, no traffic therein no leads. If a business needs to survive in this competitive market, they should surely aim for a good SEO strategy.
5 Top reasons that make SEO important
We have outlined the top 5 reasons to help you understand (or remind you!) why SEO is awesome.
1. Brings Traffic : Having optimized tags and descriptions helps to increase click through rate, which resultantly brings qualified web traffic to the website.
2. Let's you know where you stand : SEO helps us in getting a clear stand about where we stand. Ir provides trackable and quantifiable results, 검색엔진최적화 regardless of whether you are an ecommerce or non-ecommerce site so that there are no qualms.
3. Cost Effectiveness : SEO's inbound nature helps businesses save money as opposed to outbound strategies. It only targets users who are actively looking for your products and services online.
4. Increases Site usability : SEO rearranges the site's architecture and links to make it more user friendly in case user needs to search for a particular phrase the process becomes quiet easier and faster.
5. Brand Awareness : Making your website seen on top positions of search engine results translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to pick your brand amongst other competitors, and helps in building a more trustworthy image of your organization.